Apollo.io Alternatives: 10 Tools for B2B Lead Enrichment (2026)

Apollo.io is a solid all-in-one platform for B2B sales teams. It combines contact data, sequences, and analytics in one place. But it's not the right fit for everyone.

Maybe you need better data quality. Maybe the pricing doesn't work for your volume. Maybe you want something more specialized.

This guide compares the top Apollo alternatives for different use cases, with honest pros, cons, and pricing.

Quick Comparison Table

Tool	Best For	Starting Price	Key Differentiator
Apollo.io	All-in-one	$49-99/user/mo	Sequences + data
ZoomInfo	Enterprise	$15k+/year	Largest database
Clearbit	API-first	Usage-based	Real-time enrichment
Clay	Power users	$149-499/mo	Workflow builder
Lusha	Direct dials	$49/mo	Phone numbers
Cognism	EMEA data	Custom	European compliance
LeadIQ	LinkedIn-heavy	$75/user/mo	Chrome extension
Seamless.AI	High volume	$147/mo	Unlimited credits
UpLead	Budget	$99/mo	Good value
Parslead	Done-for-you	$1k-2.5k/mo	Human-reviewed leads

Detailed Tool Breakdowns

1ZoomInfo

Best For

Enterprise

Pricing

$15,000+/year

Database Size

100M+ contacts

ZoomInfo has the largest B2B database and is the industry standard for enterprise sales teams. If data quality and completeness are your top priorities, ZoomInfo delivers.

Pros

+ Largest, most accurate database
+ Intent data and buying signals
+ Dedicated support
+ Strong integrations

Cons

- Expensive ($15k+ minimum)
- Long sales cycle
- Annual contracts required
- Overkill for small teams

Choose ZoomInfo if: You're enterprise with budget and need the best data.

2Clearbit

Best For

API-first enrichment

Pricing

Usage-based

Strength

Real-time data

Clearbit (now part of HubSpot) is built for developers and product teams. Their API enriches contacts and companies in real-time, making it perfect for in-app experiences.

Pros

+ Excellent API design
+ Real-time enrichment
+ Good company data
+ Native HubSpot integration

Cons

- Limited contact database
- Best with HubSpot
- No sequences or outreach
- Pricing can scale quickly

Choose Clearbit if: You're on HubSpot or need API-first enrichment.

3Clay

Best For

Power users

Pricing

$149-499/mo

Strength

Workflow builder

Clay is a spreadsheet-like interface for building custom enrichment workflows. Connect 50+ data sources, use AI to research and qualify, and automate complex sequences.

Pros

+ Ultimate flexibility
+ 50+ data integrations
+ AI-powered research
+ Build any workflow

Cons

- Steep learning curve
- Requires technical setup
- Time-intensive to master
- Not a database itself

Choose Clay if: You're technical and want maximum control over workflows.

10ParsleadDifferent Approach

Best For

Done-for-you

Pricing

$1,000-2,500/mo

Strength

Human-reviewed leads

Parslead isn't a tool - it's a service. Instead of giving you a database to search, we deliver vetted leads weekly. AI researches and enriches; humans review every lead.

Pros

+ Zero time researching
+ Human quality review
+ Personalized first lines included
+ 95%+ email accuracy
+ Monthly optimization

Cons

- Higher cost than DIY tools
- Less control over process
- Not instant access
- Fixed lead volume

Choose Parslead if: You want results, not another tool to manage. You'd rather focus on closing than researching.

How to Choose the Right Alternative

Ask yourself these questions:

1. What's your budget?

Under $100/mo: UpLead, Lusha
$100-500/mo: Apollo, Clay, LeadIQ
$500-2,500/mo: Clearbit, Parslead
$15k+/year: ZoomInfo, Cognism

2. What's your primary use case?

All-in-one platform: Apollo
Enterprise data quality: ZoomInfo
Custom workflows: Clay
Phone numbers: Lusha
European market: Cognism
Done-for-you: Parslead

3. How technical is your team?

Non-technical: Apollo, Lusha, LeadIQ
Some technical: Clearbit, Seamless.AI
Very technical: Clay
Don't want to manage tools: Parslead

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Key Takeaways

Apollo remains a solid all-in-one choice for most SMBs
ZoomInfo is the enterprise gold standard (with enterprise pricing)
Clay is best for technical teams who want maximum flexibility
Clearbit excels at API-first enrichment, especially with HubSpot
Parslead is the alternative when you want results, not another tool

The best choice depends on your team size, budget, and whether you want to manage a tool or get leads delivered.

Questions? Email hello@parslead.com - we're happy to help you choose.